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  <title>Axiva Industrial, Insights</title>
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  <description>Operator notes on industrial AI. What actually works, from the shop floor and the P&amp;L.</description>
  <language>en</language>
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    <title>What a hardware sales force costs you in a software world.</title>
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    <pubDate>Mon, 24 Aug 2026 09:00:00 +0200</pubDate>
    <category>Software business</category>
    <description>Packaging, pricing and the sales motion decide whether good industrial software becomes a business.</description>
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    <title>The pilot is not the problem. The missing owner for adoption is.</title>
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    <pubDate>Tue, 18 Aug 2026 09:00:00 +0200</pubDate>
    <category>Adoption</category>
    <description>Most industrial AI pilots work. What fails is the handover into operations, and that has a name and a calendar.</description>
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    <title>Week one defines the KPI. After that only that one counts.</title>
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    <pubDate>Wed, 12 Aug 2026 09:00:00 +0200</pubDate>
    <category>Operating model</category>
    <description>Why the measurement conversation belongs at the start of an engagement and not in the closing report.</description>
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