AI image
Software business5 min read
What a hardware sales force costs you in a software world.
Packaging, pricing and the sales motion decide whether good industrial software becomes a business.
Insights
What actually holds in industrial AI, IT/OT convergence and the software business. From operations and from P&L ownership.
AI imagePackaging, pricing and the sales motion decide whether good industrial software becomes a business.
AI imageMost industrial AI pilots work. What fails is the handover into operations, and that has a name and a calendar.
AI imageWhy the measurement conversation belongs at the start of an engagement and not in the closing report.
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Likeness: A. Geiss; AI image
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